Musk's sadism economy

It's not really about "better moderation", it's not even monetisation – there's a reason X is so different to anything else.

Bluesky hits different. When you get to the newly-viral social network – and when you build up enough of a following/followers list for it to feel alive – the novelty is striking. It feels nothing like Twitter (or X, as it has become. It’s not Twitter any more).

Except it doesn’t actually feel new. Bluesky feels good because it feels familiar, at least i…